A Revamp Brand & Website

A Swimming Success for Taunton based Train2Swim

Train2Swim required a new Brand Identity and Website which will make a splash, putting them on the map for swimming lessons in Taunton, Somerset.


Train2swim was born out of pure love for swimming! Richard created Train2Swim back in 2012 to offer swimmers, triathletes and beginner swimmers of all ages a place where they could receive a professional, affordable and fun service!

Richard approached us to create a new brand identity for his business along with a fresh new website. It was clear from the word ‘go’ that the new website needed to appeal to young and old.

Website Design & Development

The Train2Swim website is a fully responsive website which integrates beautifully with Richards membership platform. The website has advanced data capture, membership sign-up and member login functionality, with the ability to ‘Book Online’ for users to book and pay for their leisure activities.

Following careful planning and delivery the website is very well indexed with search engines, and through the use of campaign and landing pages the website generates high levels of traffic and interest.


Whoop Creative created a clean and crisp logo, designed to stand out whilst remaining professional. We designed and launched a fully integrated website on WordPress allowing Richard to update easily if he desires. The launch powerfully communicated the energy, kid-centric vibe by creating custom page styles separate to the adult lesson pages.

What the Client Said

Whoop Creative have been invaluable with developing the Train2Swim brand and all the sub brands also! The new look has been received brilliantly by customers, clients and colleagues, and the website and membership marketing campaigns have delivered an immediate impact. I’m really pleased.

Richard Watts