Start-up Fitness Business

Creating a knock-out Visual Identity & Website

After a creative process that spanned brand strategy, naming, visual identity, and a website launch, Trainwell made a grand entrance that’s as distinct and disruptive as the workout itself.


Trainwell are a fitness equipment supplier with a difference. Founder Cliff Graves has spent years specialising in bringing innovative previously unheard of products to market.

Trainwell aim to work with fitness entrepreneurs and coaches and provide the tools required to run a successful fitness business.

Website Design & Development

When building the website we wanted to take Trainwell’s brand colours and bring them to life. Our designers cleverly curated a clean, sleek design to really showcase the Trainwell branding.

To shake things up a bit, we opted for a combination of studio photography, enticing visuals and promotional videos with an effective amount of white space.


Working closely with Cliff the team were able to create the perfect blend of exciting and informal. The Trainwell brand is positioned to challenge the leaders in the industry and has been well received in the industry.

The brand continues to drive new innovation and constantly look for ways to improve and assist others in the fitness industry, it’s been an inspiring and exciting project and we look forward to the future.

What the Client Said

We have recently started out in the world of business and was seeking to outsource a suitable web design company. Whoop Creative have been absolutely fantastic. Whoop Creative’s extremely helpful and friendly “can do” approach has made it a pleasure to work alongside. Many of my colleagues have commented how superb our website is and asked who has done it. 

We are very pleased with Whoop Creative. My project manager, Darren is easy to get along with and quick to grasp specific instructions / ideas regarding ways forward with website pages etc. We would not hesitate in recommending Whoop Creative for your next website design project, we have built a fantastic growing business relationship with the entire team and could not be happier with their services.

Cliff Graves