Full Branding Overhaul
Pole Position for Nigel Mansell Raceway
A full rebrand for the 50-year-old Dunkeswell establishment, communicating openly with the loyal members and remaining true to its heritage.
The Challenge
The rebrand for Mansell Raceway was required to find the perfect balance between Mansell Raceway, and the Nigel Mansell name without alienating any current and loyal patronage. The mission was to focus on the history of the 50-year-old establishment, communicating openly with the loyal members and remaining true to its heritage. What we needed to achieve was a result which blends the old and the new, returning Mansell Raceway to their traditional racing roots.
Graphic Design, Print & Signage
Whoop Creative was engaged to create a brand in conjunction with both MKRC & Mansell Raceway that represents the current and future vision for the business. The brand was then extended into a visual marketing plan with a style guide for all future print and digital communication. We produced promotional booklets, signage displays, stationary, clothing items & much more.
Teaming up with our friends at Somerset Sign and Print Co we worked together to produce a five metre wide building sign, acrylic and dibond interior signs, window frosting and much more. We’re really pleased with the end result and looking forward to what else the future partnership brings with it.
Success
The rollout of the brand and marketing material was encouragingly embraced by the club members, supporters and the community alike. It helped instil confidence in the project pushing the development forward.
What the Client Said
Njal Lovell
